Academic Background
I’m Kristen, a marketing and data analytics professional backed with a BSBA in Business Marketing and a minor in Psychology. I also hold an MBA with a focus in Business Analytics and Management Information Systems. Additionally, I have over 4 years of work experience in the Marketing Industry.
At East Carolina University, I actively participated in campus organizations. I am an active member of the American Marketing Association (AMA). I served as Marketing Director for Chi Omega and founded The Polaris Project, raising awareness and funds for human trafficking. I volunteer with Make-A-Wish Foundation, Autism Speaks, and my local church.
While in school, I was honored with the following scholarships- Pirate Gold, Coffman, Chancellors, Howell, and Beacon. I was academically recognized, with the Magna Cum Laude achievement for my MBA and Cum Laude achievement for my BSBA.
Certifications- Search Engine Optimization Fundamentals By Semrush; Google Ads Search Certification By Google Digital Academy; Google Analytics By Google Analytics For Business; Marketing In A Digital World (With Honors) By Coursera; Make Automations Foundations by Make; Marketing Automation Tools by LinkedIn Learning; Writing a Marketing Plan by LinkedIn Learning.
Marketing Tools- Adobe Premiere Pro, CapCut, HubSpot, HootSuite, Meta Business Suite, SproutSocial, Microsoft Excel, Semrush, Tableau, Enterprise Miner, JMP, Asana, Monday.com, Social Media Ads, Google Ads, Facebook Ads Manager, Google My Business, Google Workspace, Adobe Indesign, Canva, Google Analytics, Notion, Shopify, LinkedIn, TikTok, Instagram, Facebook, Pinterest, Threads, Lemon8
Professional Background
My marketing journey began in 2019 as a Social Media Marketing Manager for Trimco Building Services, where I established the company’s social media presence from the ground up. Launching Facebook, Instagram, and Google My Business profiles sharpened my community-building and content creation skills,using tools like Canva, CapCut, and Meta Business Suite. This role laid the foundation for my expertise in driving brand visibility and engaging target audiences across multiple platforms.
In January 2020, I founded Shop SugarPops, my first online boutique. This venture deepened my hands-on experience in digital marketing. I managed every aspect of the business, from legal compliance to building a Shopify store, and led all marketing and logistics efforts. Utilizing Facebook and Instagram Ads, I mastered A/B testing, reducing cost-per-click by 20%. Leveraging Google Analytics and Semrush, I optimized our campaigns and achieved a 25% increase in ROI, honing my ability to manage end-to-end marketing operations and make data-driven decisions.
From 2020 to 2023, I led social media strategy at The Gatorbug Boutiques, particularly on TikTok, resulting in a 1,400% follower growth in three months. My focus on video content creation, modeling, and influencer marketing strategies boosted campaign engagement by 20%, reinforcing my skill in creating content that resonates with the fashion community and drives sales.
In 2022, I worked in the Marketing Department at Ingage Marketing Agency, where I optimized SEO strategies, resulting in a 20% increase in relevant website traffic. I also provided actionable insights through competitive analyses, improving client market positioning by 12%, and enhanced internal workflows, reducing project completion times by 10%.
I joined Mary Cheatham King Real Estate as a Marketing Intern, where I boosted social media engagement by 30% through creative campaigns and streamlined the launch of 14 live talk shows, increasing live viewership by 25%. My video strategy improved community engagement by 35%, and I led the successful People’s Choice Award campaign, which drove a 50% increase in community involvement.
In January 2023, I joined MrBeast’s team as an Administrative Assistant, where I enhanced brand visibility and streamlined operations in a fast-paced digital environment. My contributions to PR packaging campaigns increased brand mentions by 5%, and my studio management efforts improved operational efficiency by 20%. This role emphasized the importance of precision and creativity in a high-growth setting.
Building on these experiences, I became Social Media Marketing Manager at Pilot John International, driving a 693.57% increase in social media impressions and a 25% rise in engagement through data-driven content calendars and optimized digital campaigns.
In June 2023, I founded Keeks Marketing, which quickly became a cornerstone of my career. Through strategic content creation and audience engagement, I grew our Instagram following to over 2,600 users, resulting in a 30% improvement in client interactions and a 60% boost in engagement. This venture showcases my ability to leverage digital tools and insights to drive brand growth.
Each phase of my career has refined my skills in content creation, data-driven strategy, social media management, and brand development, making me a well-rounded marketer capable of delivering impactful, cutting-edge strategies that drive results.
More about Me!
I’m passionate, motivated, and kind, with a strong commitment to helping others—whether it’s driving a client’s ROI or buying coffee for a stranger. Professionally, I balance creativity with analytical thinking.
I’ve always had a deep passion for learning and a strong drive to excel, which stems from being the first in my family to go to university.
This experience instilled in me a profound sense of responsibility and motivation to make the most of every opportunity. While in school, I balanced work and studies, using each to enhance the other. I pushed myself to go above and beyond, always getting great grades in school, but not just academically, in all aspects of my life, striving to always be the best version of myself.
Growing up in the digital age, I was drawn to the digital space early on, spending hours creating video edits, magazines, and exploring online platforms. This passion grew as I built my social media presence, eventually earning recognition from brands like YSL and Estée Lauder, who sent PR packages for me to showcase. I am constantly looking for ways to improve my marketing skill. To put my knowledge into practice, I started an online clothing boutique, ShopSugarpops.
I have always had a desire to immerse myself in the digital world, I started Keeks Marketing as a passion project. Combining my eye for trend-spotting, graphic design, and love of learning. What began as a hobby quickly grew into a business, with brands seeking me out for paid projects. This experience solidified my expertise in digital marketing and deepened my understanding of data-driven strategies and creative execution.
These experiences have shaped me into a well-rounded marketer who understands both the technical and strategic aspects of the field, while valuing creativity, empathy, and continuous growth. My passion for digital marketing extends beyond numbers—it’s about creating meaningful connections and driving impactful results. Whether working with clients, on personal projects, or helping others, I strive to balance creativity with data-driven insights, believing this combination is key to making a real impact in the digital space.