Crafting moodboards that capture the essence of a brand, designing perfectly on-brand graphics, and curating campaign assets that tell a cohesive story. My branding work is all about creating a vibe that feels authentic and resonates deeply with your audience. Every visual and strategy that I develop is designed to make a lasting impact, turning brand identities into experiences.
Moodboards
Brand moodboards are essential for aligning stakeholders on a brand/campaign’s look and feel before building out marketing strategies. They communicate brand values, evoke emotions, and establish a cohesive identity across touchpoints, ensuring all visuals align with the overall strategy.
At Keeks Marketing, my Moodboard Mondays series showcases the multifaceted aesthetics of various businesses through an innovative visual content strategy. Every Monday, two curated moodboards are featured on my stories, visualizing the unique essence of different brands. This strategy enhances brand recognition and engages the target audience by visually communicating the brand’s identity and ethos.
Moodboard Mondays’ embody visual storytelling, using textures, color palettes, and key elements to convey each brand’s story without extensive text. Oh and they also perform pretty well on Pinterest…
Brand Moodboards
Collages
Aesthetic Moodboards
Branding Projects
Butterfly Brand Element
In creating the visual identity for my personal brand, I wanted something deeply personal and symbolic. Butterflies have always been close to my heart, so I knew my brand would feature one in the logo. The perfect inspiration came when I discovered a butterfly drawing my grandmother created in school. This delicate piece of family history felt like the ideal foundation for my brand.
I transformed her hand-drawn butterfly into a digital asset, adjusting the colors to match my brand palette and ensuring it fit seamlessly into the Keeks Marketing aesthetic. This butterfly is more than just a logo—it embodies the creativity and personal touch I bring to every project. By incorporating this meaningful element, I’ve infused Keeks Marketing with a sense of authenticity, making it unique and deeply connected to my personal story.
Glossier Life In Color Series
I developed a series of social media graphic mockups for Glossier, focusing on a color-based campaign featuring their best-selling products in pink, red, and blue. I crafted this Glossier campaign to leverage the emotional impact of color in driving engagement and brand loyalty.
By focusing on Glossier’s signature hues, I aimed to evoke emotions that align with the brand’s identity. Pink reinforces Glossier’s approachable and inclusive persona, red creates excitement, and blue fosters trust and reliability.
Branding Quiz
I participated in the Pirate’s Entrepreneurship Challenge at East Carolina University, where I developed a branding kit business model. This service provides budding entrepreneurs with custom-made branding kits tailored to their personalities. I also created a quiz that delivers personalized brand kits based on their answers.
I created a resource for female entrepreneurs to transform their personalities into personal brands, tailored for those building their brand or portfolio.
This project sharpened my skills in graphic design, social media marketing, and branding. I built brand kits that combined value, personality, and creativity. The quiz I implemented also served as a lead generator, increasing conversions and driving curiosity.
J-Crew Story Mockups
I created a series of story mockups that align perfectly with J Crew‘s brand image. Their emphasis on quality, timeless pieces inspired me to create a capsule wardrobe themed series, including all of the essential pieces you need for a staple wardrobe.
