If you’re looking for a way to stay ahead of the curve in your industry, Google Trends is a powerful tool that can help you do just that. By analyzing search data, Google Trends allows you to see what people are searching for online and identify the emerging trends in your niche. In this beginner’s guide, I will show you how to use Google Trends to find trending topics and stay ahead of the competition.

What is Google Trends?

Google Trends is a tool that can help you track and analyze the popularity of specific search terms over time. Essentially, it allows you to see how often people are searching for a particular topic, term, or keyword on Google, and how that popularity has changed over time.

With Google Trends, you can explore the popularity of a search term over a specific period, as well as analyze the search volume by categories such as geographic region. Additionally, you can compare multiple search terms to see which ones are the most popular, and use that information to optimize your marketing strategy.

But Google Trends isn’t just limited to business applications. It’s also a fun tool to explore what people are searching for and what’s currently trending in various regions. You can also find inspiration for blog posts or social media content by exploring the most searched for topics in your industry or niche.

Why Use Google Trends?

Are you curious about why Google Trends is such a popular tool for businesses? Well, the answer is simple – it’s a goldmine of information that can help you stay ahead of the curve and make better business decisions.

One of the biggest benefits of using Google Trends is that it allows you to identify trends in real-time. By tracking the popularity of search terms over time, you can see which topics are gaining traction and which ones are losing steam. This can be incredibly valuable for businesses looking to stay ahead of the competition and capitalize on emerging trends.

Another great feature of Google Trends is that it allows you to compare the popularity of multiple search terms at once. This can help you identify which keywords are most relevant to your business and which ones you should be focusing on in your marketing efforts.

But that’s not all – Google Trends also allows you to drill down into specific geographic regions and time frames, so you can see how search trends vary by location and over time. This can be especially useful for businesses with a local focus or those that operate in seasonal industries.

And perhaps best of all, Google Trends is completely free to use. So whether you’re a small business owner or a marketing professional at a large company, there’s no reason not to take advantage of this powerful tool.

In short, if you want to stay on top of the latest trends and make smarter business decisions, Google Trends is an indispensable tool that you can’t afford to ignore. So why not give it a try today?

How to Use Google Trends

Are you curious about how to use Google Trends to stay ahead of the game and identify the hottest trends in your industry? Well, you’re in luck because I’m here to guide you through the process!

Step 1: Entering Search Terms

The first step is to enter relevant search terms you want to explore. You can enter a single term or a combination of terms to compare trends. A great resource for finding relevant keywords is SEMRush  

Step 2: Interpreting the Data

Once you’ve entered your search terms and filtered your results, it’s time to interpret the data. Google Trends will show you a graph of the search volume over time, as well as related queries and topics. You can also compare the search volume of multiple terms and see how they’ve trended over time.

Step 3: Filtering Results

Google Trends offers several options to filter your results, including location, time period, and category. You can filter by country, state, or city, as well as narrow your search to a specific time frame, such as the last 30 days or the past year. You can also filter by category, such as arts and entertainment, beauty and fitness, or finance.

Step 4: Using the Insights

Now that you’ve filtered and interpreted your results, it’s time to use the insights to your advantage. By identifying the latest trends and popular search terms in your industry, you can optimize your content and marketing strategy to better target your audience. You can also use the insights to inform your product development and stay ahead of your competitors.

Tips For Using Google Trends

Google Trends is a powerful tool, but to get the most out of it, it’s important to use it effectively. Here are some best practices and tricks for using Google Trends like a pro:

1. Set up alerts: One of the best features of Google Trends is the ability to set up alerts for specific search terms. This can be especially helpful if you want to keep tabs on a particular topic or keyword over time. To set up an alert, simply enter your search term in the Google Trends search bar, then click on the “Create Alert” button. You’ll then receive regular updates on that search term as it trends over time.

2. Compare search terms: Another useful feature of Google Trends is the ability to compare different search terms against each other. This can help you identify which keywords are most popular in your industry, and how they stack up against each other over time. To compare search terms, simply enter them both into the search bar, separated by a comma.

3. Filter your results: Google Trends offers a number of different filters that can help you refine your search results. For example, you can filter by location, time period, and even category. This can help you get more precise data on the trends that matter most to your business.

4. Track trends over time: Finally, it’s important to use Google Trends to track trends over time. This can help you identify emerging trends before they become mainstream, and stay ahead of the competition. To do this, simply enter your search term into the search bar and select a longer time period, such as the past year or two. You can then see how that search term has trended over time, and use that data to inform your marketing and content strategies.

Finding Trending Topics in Your Niche

The first step to using Google Trends is to identify relevant keywords related to your industry. Once you have a list of keywords, you can use Google Trends to see how their popularity has changed over time. You can also compare the search volume for multiple keywords at once to get a better sense of which topics are trending.

One way to use this information is to create content that’s relevant to the most popular search terms in your industry. For example, if you’re in the fitness industry, you might notice that searches for “home workouts” have spiked in popularity in the last year. This could be an opportunity to create content around this topic, such as a series of home workout videos or a blog post on the benefits of working out at home.

Another way to use Google Trends is to identify topics that are on the rise. For example, you might notice that searches for “plant-based diets” have been steadily increasing over the past few years. This could be an opportunity to create content that speaks to this growing trend, such as a guide to plant-based eating or a review of the best plant-based meal delivery services.

Ultimately, the key to using Google Trends effectively is to keep an open mind and be willing to adapt your content strategy based on what you discover. By staying on top of the latest trends and creating content that resonates with your audience, you can drive more traffic to your website and build a loyal following of engaged readers. So why not give Google Trends a try and see what insights you can uncover?

Google Trends in a real-world application

Let’s say you own a business that sells vegan protein powders, and you want to create a blog post on the most popular plant-based protein sources. By using Google Trends, you can see which plant-based proteins are currently trending in searches.

After entering the search terms “vegan protein” and “plant-based protein” into Google Trends, you notice that pea protein is experiencing a surge in searches over the past few months. This indicates that pea protein is a trending topic that your audience is interested in learning more about.

With this information, you can create a blog post that highlights the benefits of pea protein, its nutritional profile, and how it compares to other popular plant-based proteins like soy and hemp. By leveraging the power of Google Trends, you’re able to create content that resonates with your audience and helps drive traffic to your website.

Or maybe you are a fitness company that wants to create content that will attract new customers and keep current customers engaged. You might use Google Trends to research popular fitness trends and search terms. By entering keywords like “fitness” or “workout” into Google Trends, you can see which terms are currently trending and which ones have been popular over time.

You might also compare different search terms, such as “yoga” versus “Pilates,” to see which one is more popular in their region or among their target audience. Based on this information, they might create content that focuses on the most popular fitness trends or search terms in order to attract more traffic to their website or social media channels.

For example, you could create a blog post titled “The Top 5 Fitness Trends of 2022” or a social media campaign focused on popular workouts like HIIT or barre. By using Google Trends to stay up-to-date on trending topics in their industry, they can create content that resonates with their audience and helps them stand out in a crowded market.

Google Trends is a powerful tool that can help businesses like yours stay ahead of the curve and identify emerging trends in their industry. By following the steps outlined in this beginner’s guide, you’ll be able to use Google Trends effectively and find trending topics that will help you create content that resonates with your audience and drives engagement