At the core of my expertise is a commitment to delivering results across every facet of marketing. Combining creativity with strategy to deliver results that matter. With experience across multiple areas of marketing, I’m always ready to take on new challenges and make an impact.
Social Media Marketing
I’m all about creating social media strategies that both look great AND deliver results. From spotting the latest trends to building a loyal community, I am experienced in crafting content that resonates and campaigns that hit the mark. Whether it’s launching targeted ads or partnering with influencers, I make sure every move aligns with brand objectives and keeps audiences coming back for more.
Video Content Creation
I strategically craft videos that align with trends and are optimized for maximum visibility. Through trend-driven research and data-backed keyword optimization, I create content that drives meaningful results. Whether the aim is to stand out, inform, or connect, my videos are designed to achieve the desired impact every time.
Branding
Crafting moodboards that capture the essence of a brand, designing graphics that command attention, and curating social media feeds that tell a cohesive story. My branding work is all about creating a vibe that feels authentic and resonates deeply with your audience. Every visual and strategy I develop is designed to make a lasting impact, turning brand identities into experiences.
Copywriting
From crafting blog posts that feel like a conversation with your best friend to product descriptions that make you want to hit “add to cart” instantly, I bring a versatile flair to every word I write. My copy transforms everyday products into must-haves, while my social media content is designed to stop the scroll and spark a connection. Whether it’s a detailed article or a snappy caption, I create copy that’s as engaging as it is effective.
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Social Media SEO
I specialize in optimizing social media profiles and posts with targeted keywords, hashtags, and metadata to enhance visibility across platforms. I am skilled at developing research-based keyword strategies to inform content ideas and increase engagement rates. I continuously monitor and analyze results to refine and personalize my approach.
Relevant Tools- Semrush, HootSuite, Later, Sprout Social, Pinterest Trends, TikTok Keyword Insights, YouTube Studio, Meta Hashtags
Marketing Analytics
Relevant Tools- Google Looker Studio, Google Analytics, Microsoft Excel, Tableau, Google Search Console, HubSpot, Semrush,
Influencer Marketing
I excel in implementing influencer marketing strategies that drive engagement and brand awareness. I have conducted thorough market research, designed personalized PR packages, built landing pages, and managed influencer collaborations that resonate with target audiences. This approach led to a 20% increase in campaign engagement, demonstrating the power of well-executed influencer partnerships.
Relevant Tools- Shopify, hoo.be, Linktree, Google Forms, Google Workspace, TikTok, Instagram, Pinterest
E-Commerce
Having founded the digital presence of an online boutique from the ground up, I honed my skills in managing and optimizing Shopify stores. I oversaw everything from store setup to ongoing performance improvements. My expertise includes product listings, inventory management, and implementing marketing strategies that enhance customer experiences and drive sales.
Relevant Tools- Shopify, Google My Business, Google Analytics, Canva, Semrush, Facebook Ads Manager, Instagram Shopping, HubSpot
Email Marketing
My approach to email marketing is focused on precision and results. I craft email strategies that align with business goals, from welcome series to re-engagement campaigns. By leveraging audience segmentation and automation, I ensure every message reaches the right inbox at the right time. Using A/B testing and analytics, I continuously refine campaigns to maximize performance.
Relevant Tools- HubSpot, Grammarly, Google Analytics
Project Management
Managing multiple projects with competing deadlines requires strategy and attention to detail. I have a proven track record of leading cross-functional teams, coordinating resources, and completing projects on time and within budget. Whether launching a product, executing a multi-channel campaign, or developing a brand strategy, I excel at keeping projects on track while maintaining high standards of quality and creativity
Relevant Tools- Asana, Monday.com, Notion, Google Workspace
Why Me?
I am a passionate and driven marketing professional with a BSBA, an MBA, and over 5 years of experience. My unique blend of creativity and data expertise allows me to craft impactful marketing strategies that drive results.
With a strong foundation in marketing and data analytics, I specialize in crafting on-brand campaigns that deliver real results. I’m committed to helping brands connect with their audiences in meaningful ways. My approach is thoughtful, balanced, and focused on continuous growth.