My video editing and content creation skills, paired with an eye for spotting trends and optimizing Social SEO, truly set me apart. I craft videos that capture attention and connect with a wide range of audiences. I pride myself on staying ahead of the curve, producing content that’s both timely and impactful. Plus, my focus on keyword optimization ensures that the content I create isn’t just seen—it’s found by the right people. This mix of technical and creative skills makes me a strong video content creator, ready to build and grow engaged online communitiy
Relevant Tools- CapCut, TikTok Creative Studio, Adobe Premiere Pro, Meta Business Suite, SproutSocial, Later, Google Trends, Semrush, Canva
Long-Form Video Samples
During my time at Pilot John International and Mary Cheatham King Real Estate, I had the opportunity to create impactful video content that served distinct purposes for each brand, leveraging Adobe Premiere Pro for production and editing.
At Pilot John International, my focus was on producing long-form YouTube videos centered around product education. These videos were designed to provide in-depth information about our products, showcasing their features and real-world applications. Each video was linked directly to the corresponding product pages on our website, driving both engagement and sales. These projects were crucial in helping customers understand our offerings.
At Mary Cheatham King Real Estate, I created video content that highlighted notable individuals and local businesses, showcasing the human side of our brand. These long-form videos were repurposed for social media, podcasts, and live sessions, resulting in a 15% increase in community engagement across platforms. The goal was to strengthen our connection with the community and demonstrate our commitment to the area and its people.
Short-Form Videos Samples
Over the course of three summers with The Gatorbug Boutiques, I led the creation of TikTok content that significantly increased the brand’s visibility and engagement. I strategically capitalized on emerging trends and aligned content with our audience’s preferences. I successfully boosted TikTok follower growth by 1,400% within three months and drove over 300,000 views across the platform.
This growth enhanced brand recognition and cultivated an engaged community. My approach to TikTok content was rooted in a deep understanding of the platform and its analytics, and my ability to rapidly adapt to trends.
As part of the Carteret Curated initiative at Mary Cheatham King Real Estate, I created Instagram Reels showcasing local businesses voted as community favorites in our “Favorite Features” contest. I visited each winning establishment, capturing their unique charm to resonate with our Gen X audience.
By promoting these businesses on social media, I strengthened the bond between our brand and the community while boosting visibility and support for these local spots. This series emphasized the importance of community in our brand identity and added a personal touch to our marketing efforts.
At Keeks Marketing, my Instagram Reels focus on Canva tutorials and digital marketing tips, aimed at empowering entrepreneurs and marketers. Each reel is designed to educate and engage, offering quick tips and strategies that viewers can implement to improve their branding and marketing efforts. By making complex concepts accessible, these tutorials enhance our followers’ skills while reinforcing Keeks Marketing as a trusted source of practical marketing guidance for emerging brands and creatives.
At Pilot John International, I had the opportunity to create lighthearted short-form videos that showcase the human side of our company, allowing employees to engage in fun, relatable content while strengthening internal and external connections.
One notable series was our March Madness predictions, where I went around the office asking team members to share their picks for the winning team.
These videos brought out the personality of our workforce and increased target audience. Using a Rhode mic for crisp audio, I ensured each video had a professional polish while maintaining a fun tone.
Beyond my professional work, I’ve developed a thriving personal TikTok page where I strategically share fashion, beauty, and lifestyle content. Leveraging my deep understanding of social media trends and audience engagement, I’ve grown my account to over 16,000 followers and accumulated more than 1 million likes. My success on this platform has not only demonstrated my ability to create visually compelling and relevant content but also my expertise in building and nurturing an engaged online community.
Recognizing the value of authentic influencer marketing, I’ve successfully partnered with notable brands such as Blissy, Edikted, Kiehl’s, Bright Swimwear, YSL, Estée Lauder, and more. Through these collaborations, I’ve honed my ability to align brand messaging with audience preferences, driving both brand awareness and customer loyalty. My experience in managing these partnerships highlights my skills in influencer relations, content strategy, and digital marketing,